Campaign Brief

JUNGL is a drink for adults 21+ looking for an approachable alternative to alcohol. Create one 20–45 second vertical video around “the 5 PM switch”: show a real moment when you would normally reach for a drink—making dinner, winding down after work, a patio or beach moment, or game/movie night—and introduce JUNGL as the new ritual. Required: - You and the intended audience must be 21+ and primarily US-based. - Show the can clearly and mention only the THC dose printed on the label. - Keep the tone honest, relaxed, and lightly witty. - Include one simple personal reason the occasion fits. - End with on-screen text: “21+ only. Start low and follow the label.” - Deliver a 9:16, 1080×1920 raw video, caption draft, and allow one revision. - To apply, include screenshots of your US audience share, audience age breakdown, and recent Reel/TikTok reach. Do not: - Make medical, sleep, health, fitness, or guaranteed-effect claims. - Say it is hangover-free, risk-free, or safe for everyone. - Show minors, pregnancy, driving, work use, or mixing with alcohol. - Publish without written brand approval.