Campaign Brief

Recalo is an iOS app for the stuff you save on Instagram and TikTok and never look at again. A restaurant you want to try, a place from a travel reel, a trick you want to remember, a 3-day itinerary, and yes the occasional recipe. Share it to Recalo from any app and AI sorts it for you: a restaurant becomes a card with location and hours, a place gets pinned, a movie gets its poster, a recipe gets ingredients and steps, and a tip or itinerary becomes a clean page you can actually read. Your trip page can hold a packing checklist right inside it, and you can ask Recalo to write the packing list for you. Share the checklist with whoever you're travelling with and tick things off together. No folders, no tagging, no setup. Later you find it by asking in plain words, like "that rooftop bar in Lisbon". Who it's for: people whose saved folder on Instagram is a graveyard. The vibe we're after: casual and honest, like showing a friend a thing you found. Not a product tour. The feeling is "I finally have somewhere to put all this", not "look at these features". Show it from your own saved reels, not staged ones. Restaurants, places and a trip page with the packing list make the best close-up shots. Recipes are fine as a quick mention, don't make the video about them.