Campaign Brief

We’re looking for US-based creators who use an Apple Watch to create authentic short-form content introducing We-In, an iPhone + Apple Watch app that helps users understand how their everyday habits, meals, activity, sleep and recovery relate to their metabolic patterns. Campaign goal: Drive qualified US users to download We-In from the Apple App Store and start the free trial. Who we want: Creators in Apple Watch, fitness, wellness, quantified-self, biohacking, nutrition, weight management, healthy lifestyle, wearable tech and health-tech niches. You should ideally own and actively use an Apple Watch. Content: Create a 20–45 second Reel/TikTok/Short showing We-In being used with an Apple Watch. We strongly prefer genuine demonstrations over polished advertisements. Suggested hook: “I already wear an Apple Watch every day, but I didn’t know I could use it to understand my metabolic response.” Show the Apple Watch, the We-In app and the metabolic-response/trend experience. Explain in your own words what you found interesting or useful. Creators should speak naturally and should NOT read a scripted testimonial. CTA: Ask viewers to download We-In from the App Store and try it free. Important: Do not claim that We-In measures blood glucose, replaces a CGM/glucometer, diagnoses disease, or provides medical advice. Do not promise weight loss or specific health outcomes. Use language such as “metabolic response,” “patterns,” “trends,” and “insights.” We are especially interested in creators willing to share genuine experience after actually trying the app. Please include your Apple Watch model, audience location, average Reel/TikTok views and proposed content concept when applying. Target market: United States Device: iPhone + Apple Watch App: We-In Primary KPI: App downloads and free-trial starts