Campaign Brief

A seasonal, dog-safe Halloween treat made start to finish. The recipe is the content; the app is a quiet cameo. PetFuel is a free iPhone app that checks whether your dog's home-cooked or raw meals are nutritionally complete. You get a free Pro code so every feature is unlocked. WHAT TO MAKE 30-45 seconds. Make the treat in the reference video (pumpkin or orange bell pepper) with your dog waiting, then enjoying it. In the last 2 seconds, show yourself saving the recipe in PetFuel and logging one serving under your dog. REQUIREMENTS - Dog-safe ingredients only: plain pumpkin or orange bell pepper. No xylitol, nutmeg or pumpkin-pie spice, chocolate or raisins. - Want a different Halloween treat? Message me the idea first. - Keep the natural kitchen sounds (blender, oven door, crunch) instead of voiceover. Use a mic or phone held close. - Vertical 9:16, at least 1080x1920, natural light. Hook in the first 2 seconds. - Whenever the app appears, show yourself holding your phone (your point of view or over your shoulder). The screen can be blank; we add the real app screen in the edit. - No music, captions, filters or text on screen. We add those. - Leave 2 seconds of stillness before and after each shot. - Send the final cut AND all raw clips, untrimmed. - Talk about nutrition, not medicine. Never say a food treats, cures or prevents anything. - Your dog, your home, your voice. The brief is a guide, not a script. Full brief (this one page is everything you need): https://claude.ai/artifact/Swrgqh67KasrDGCp8p6jwi